Did you know? IMSA is one of the most influential sports car racing brands in the world, and one of the largest sanctioning body’s in the world, and has the most engaged fans in all of sports car racing?
IMSA is home to multiple professional racing series and is also a NASCAR owned property. IMSA produces highly popular and intense action through the most exhilarating sports car racing in North America. IMSA and their racing series are considered one of the most attractive live event properties for the coveted 29-54 demographic.
IMSA MICHELIN PILOT CHALLENGE
From the showroom to the speedway, the IMSA Michelin Pilot Challenge is IMSA’s showcase for the latest in American-made and imported high performance sports cars, coupes and sedans straight from the dealer showroom floor. With modifications permitted only in the area of safety and competition, the Michelin Pilot Challenge is home to the same cars seen on streets and highways around the world every day. Racing takes place in two classes, Grand Sport (GS) and Touring Car (TCR) with the series running a 10-race schedule in tandem with the IMSA WeatherTech SportsCar Championship.